A Few Cool AdWords Automated Rules Examples

March 11th, 2011

I’ve been playing with the new AdWords automated rules ever since it’s been released, here are some ideas I’ve come up with on ways to use it:

If you have an account with a lot of keywords you probably did a lot of work and research to get all those keywords in your account. But chances are there are a lot of them that aren’t getting a chance because their bid is below first page CPC, and you may not even know which keywords those are. Set up a rule to get those keywords onto the first page to see what they can do. On all campaigns set up a “Raise bids to first page CPC when…” rule.

For a big performing campaign, maybe a brand terms campaign where you always want to be on top, set a rule to increase bids every time your ads go below position 3 by choosing “Change max CPC bids when…”.

Then to optimize keywords based on conversions set up another “Change max CPC bids when…” rule so that if a keyword has a CPA that’s too high it gets bid down, (I also made it a rule that it has to have at least 2 conversions before I start bidding down, everyone deserves a second chance right?)

and if it has a low CPA it gets bid up.

Also for those keywords that just keep spending and never convert, set up a “Pause keywords when…” rule that says once a keyword has spent a certain amount and still hasn’t converted, it gets paused.

Entry Filed under: PPC

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Hi, my name is Zach Olsen, internet marketing professional, web entrepreneur & proud dad. Read more...

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