May 27th, 2011
Navigate to the Content > Site Search > Pages in Google Analytics. Use an advanced segment to show only visitors from your Google AdWords ads. Click on one of the landing pages and then add a secondary dimension of keyword.
In the second column is the paid keyword someone used to get to this landing page. In the first column is the keyword the person used in your internal site search after landing on the page. Essentially visitors clicking on your AdWords ads are telling you with their search term what they want to see after clicking on your ad that you’re not showing them. This can give you insight into changing the landing pages that you have set up with your keywords. Pair keywords that you are bidding on with landing pages that people find after doing a search.