Analyze Search Terms On Paid Search Landing Pages

May 27th, 2011

Is the keyword you’re bidding on in AdWords a good match for the landing page you have chosen for that keyword? And if not, (after looking at low conversion rates or high bounce rates) what landing page would be better? One way to find out is to see if the visitor does an internal search after landing on that search page.
Navigate to the Content > Site Search > Pages in Google Analytics. Use an advanced segment to show only visitors from your Google AdWords ads. Click on one of the landing pages and then add a secondary dimension of keyword.
In the second column is the paid keyword someone used to get to this landing page. In the first column is the keyword the person used in your internal site search after landing on the page. Essentially visitors clicking on your AdWords ads are telling you with their search term what they want to see after clicking on your ad that you’re not showing them. This can give you insight into changing the landing pages that you have set up with your keywords. Pair keywords that you are bidding on with landing pages that people find after doing a search.

Entry Filed under: PPC,Web Analytics

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Hi, my name is Zach Olsen, internet marketing professional, web entrepreneur & proud dad. Read more...

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