The Double-Edged Sword Of Measurement

“You get what you measure.” This is great news for anyone wanting to lose weight or learn a new skill—just start measuring. Measurement provides the information needed to improve, as well as subconsciously invoking positive results. The problem with measurement is that it leads us to focus our lives on those things that are easiest […]

Zach’s Best Of 2015

This year I watched 102 movies, almost the same as last year (103) and 174 episodes of TV – a 40% increase over last year (still 20% less than the high in 2013 of 216). The best ones were: Whiplash (the best movie I’ve seen in many years) Cheap Thrills Coherence Blue Ruin Fury Star […]

Two Sides To Using Web Analtyics

Marketing Optimization relates to measuring success by marketing channel – paid search, display, retargeting, affiliate, email, social and then using that information to alter the marketing investment and the marketing tactics. When you see a low conversion rate for certain marketing channels you might decide to decrease your spending in those areas or change the […]