My Star Wars Talk at Ignite Denver

This is my presentation at Ignite Denver at the Irish Snug. It was fun. The screen chopped the top of my slides a little which is lame. I thought the variety of presentations were cool. I ordered the nachos but they make their nachos with potato fries and not chips, weird but still good. Tweet

Local Business SEO in Denver

With millions of blogs and websites, what can your business do to stand out? In my opinion the best strategy for local businesses in Denver to succeed in search engine rankings is to provide hyper local content. First, some stats: According to SBI + M: 54% of Americans have substituted the Internet and local search […]

The Effect of Online Communities and Business Success

The ability of increasing a customer’s connectivity to your business before and after they buy is a huge advantage of online marketing. In his book, The Tipping Point, Malcolm Gladwell explains the importance of a community in facilitating that connectivity: If you want to create a change in people’s belief and behavior, a change that would persist and […]

Data Driven Internet Marketing: Measuring Equals Success

You cannot manage what you cannot measure…And what gets measured gets done.” Bill Hewlett, co-founder of Hewlett Packard This quote entails the essence of data driven Internet marketing. Do you know where your customers come from, how much the average customer spends or how often your customers come back? Powerful decisions can be made from […]

Internet Marketing vs. CPM

Internet marketing allows you to get your business in front of the people most likely to buy. Weather its through improving SEO when people search for your service or product or PPC though Google’s content network, it works better than the traditional CPM strategy. The vehicle with the lowest CPM, cost per thousand, is thought […]

Data Driven Web Site Design

Does this situation sound familiar? You’re in a meeting and your throwing around ideas about how your website should look. Your partner says, “Let’s not use drop-down menus, I hate using them and hurts the quality of the site.” Meanwhile you ‘re thinking, “I don’t mind drop-down menus. I think they’re practical.” Then you say, […]