October 26th, 2010
#2. Your content is relevant and is accessible to search engines but not in the user’s language. If this is the case you are being too technical or too broad in your choice of keyword usage for titles and content. Put yourself in the shoes of the person searching for what you are writing, what words would they use to find your content? Use keyword tools to choose keywords that will garner more traffic. Don’t forget that enough long tail keywords, in aggregate, can potentially make up more traffic then the popular head keywords.
#3. Your content is in the user’s language and accessible to search engines but not relevant. This is the sorry state of the majority of sites out there trying to improve in organic ranking. The solution is to stop being a copycat and make something new. Answer specific questions, be original, be remarkable, be a teacher, be yourself.
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