Basics Of SEO Infographic

October 26th, 2010

Credit goes to a tweet by Avinash that made the basis of this post.
#1. Your content is relevant and it’s in the user’s language but not accessible to search engines. If it’s content designed in Flash or part of an image, the spiders can’t see it. Chances are good your metadata is in bad shape too. Ensure spiders can parse all content using Google Webmaster Tools by submitting a site map. Restrict duplication by using canonical tags. Use the same relevant content in page titles and anchor text. Make access to deep pages happen in as few clicks as possible.
#2. Your content is relevant and is accessible to search engines but not in the user’s language. If this is the case you are being too technical or too broad in your choice of keyword usage for titles and content. Put yourself in the shoes of the person searching for what you are writing, what words would they use to find your content? Use keyword tools to choose keywords that will garner more traffic. Don’t forget that enough long tail keywords, in aggregate, can potentially make up more traffic then the popular head keywords.
#3. Your content is in the user’s language and accessible to search engines but not relevant. This is the sorry state of the majority of sites out there trying to improve in organic ranking. The solution is to stop being a copycat and make something new. Answer specific questions, be original, be remarkable, be a teacher, be yourself.

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Hi, my name is Zach Olsen, internet marketing professional, web entrepreneur & proud dad. Read more...

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