Categorizing Keyword Targets Into Campaigns

October 28th, 2013

Keyword Categories

There are four main categories to think about when you categorize your keywords into campaigns: retailer, manufacturer, product and category. And then there are the multiple inter combinations of those four.

Prioritizing which category you should focus on depends on which category your business falls into. If you’re a brand manufacturer than the Manufacturer bucket will give you the best return and you wouldn’t worry about the retailer category. If you’re a retailer without your own brand than you need to worry about all four categories. Generally ROAS and volume looks something like this (varies depending on industry):

ROAS and Volume paid keyword categories

Entry Filed under: PPC

Leave a Comment

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Hi, my name is Zach Olsen, internet marketing professional, web entrepreneur & proud dad. Read more...

Get New Posts Via Email

Enter your email address:

Digital Marketing Top Posts

Web Analytics Top Posts

Display/Remarketing Top Posts

Paid Search Top Posts

SEO Top Posts