You want to create some content (videos, info-graphics, blog posts, podcasts, social posts & tweets, etc.) in hopes that it will drive traffic, improve search rankings, give utility to your brand in the mind of the customer and sell stuff. But you have a limited budget. You had to decide between a little content that […]
Ecommerce Blog Dashboard (Excel Download)
Many ecommerce sites have blogs as a means to drive traffic, help with SEO, drive new visits, engage with customers, make sales, increase credibility and more. All of the goals can fit into two silos: engagement and driving revenue to the site. The two depend on each other – the better the content the more […]
Making Online Campaigns Live Long Term
Too often marketing campaigns that brands create are too short lived online. It takes too many resources to do an initial push and drive traffic to landing pages that will just eventually be torn down. There are instances where this makes senses, like a valentines day themed promotional page but most of the time it’s […]
Content First, Product Second
Usually the product is built first and then the idea of creating content starts with a blog, Facebook page and everything else in an effort to find customers. It turns into a struggle trying to make a content creation and curation strategy. Why not come up with the content first and then build the product? […]
Creating Content For SEO Thats Not A Blog
Once you start optimizing your existing ecommerce pages for SEO you realize how important it is to create more content. Considering you should only be focusing on a handful of keywords per page, you quickly run out of pages when looking at the thousands of keywords available that you could rank for – so you […]
Video Conversion Funnel
There are a lot of reports about the positive effects online video has in increasing engagement and conversion rates. I think it’s still one of the most under-utilized tactics for ecommerce sites. There are different kinds of videos that can be used for different purposes, just like different kinds of content for each stage of the […]
Content Marketing Segmentation
The traditional advertising model is to use interrupting content to capture attention, but with the saturation of advertising and increasing ability of customers to ignore it, the question now is: ‘How do you become a part of the content?’ How do you weave into someones experience in a way that adds value rather than detracting […]