Online Marketing Growing Pains

For years direct response marketing online via paid search, seo, email, affiliate and comparison shopping engines have been very efficient and predictable. But we are currently in a transitional time for online marketing where these modes of advertising are not as efficient or predictable as they used to be. There are two changes that are […]

Ecommerce Personal Product Curation

In the face of Google’s infinite possibilities (and Google’s efforts to make results more bland), many of us are panicking and searching less, going shallower, relying on bestseller lists and simple recommendations. This is why personalization, curation and discovery is so important to ecommerce now. As we make a decision to search for or buy […]