For most big brands their largest distribution channel is still through retail stores (WalMart, Target, Best Buy, etc.). Once the brand sells their products to the retailer its up to the retailer to sell it through. The brands then go to work building buzz in the marketplace in hopes that they will drive people to […]

John Scalzi explains it so well: “So, let’s go back to 1998. You’re a new writer and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities? It’s 2001, same drill: Which is wiser: Having your own domain, […]

Seth Godin wrote a post explaining: “Sometimes, we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation…You’ve already guessed the problem. Once you find the simple proxy and decide to make it go up, there are lots of available tactics that have […]

For years direct response marketing online via paid search, seo, email, affiliate and comparison shopping engines have been very efficient and predictable. But we are currently in a transitional time for online marketing where these modes of advertising are not as efficient or predictable as they used to be. There are two changes that are […]

“Only half of advertising works, but the trouble is knowing which half.” Online marketing has long been heralded as the cure for knowing which half is wasted because it’s so much more trackable. But I don’t think the problem of accurately attributing marketing spend to increased revenue will ever be fully solved. People use more […]

In the face of Google’s infinite possibilities (and Google’s efforts to make results more bland), many of us are panicking and searching less, going shallower, relying on bestseller lists and simple recommendations. This is why personalization, curation and discovery is so important to ecommerce now. As we make a decision to search for or buy […]

Everyone else is doing it so here are the most popular posts that I wrote in 2011. Thanks for reading. 1. Conversion Funnel Web Analytics Measurement Model 2. Going Deeper With AdWords Remarketing 3. A Few Cool AdWords Automated Rules Examples 4. AdWords Account Structure Flow Chart 5. Keyword Discovery Using Google Analytics 6. Exploiting […]