The Big Idea Is Dead

The “Big Idea” in marketing made sense years ago when the internet wasn’t here. It was wise advice when it came to writing a newspaper ad for example. If an ad said, “we have the best location, best service, best prices and best products,” chances are the ad isn’t going to be effective because the […]

Earning Attention In Marketing

I think there is a lot to be said about having a marketing strategy to create content/earn attention as opposed to buying media/buying attention. I’ve gotten used to most advertisements being  avoidable if I don’t want to pay attention to them, so when there are ads that I can’t avoid, like video pre-rolls or in […]

Business Websites Will Change

I think pre-internet, most people trusted big companies more than little ones because they were bigger. If you have never heard of a company then how can you trust it? Now that any company is findable online the tables have turned. Big companies that have static brochure websites, where they have their corporate jargon and […]

Super Crunchers

I finished reading the book Super Crunchers by Ian Ayres. I thought it was good. I liked his explanation of randomized a/b or multi variant testing done online and off. He explains that randomly dividing prospects into two groups and seeing which approach has the highest rate is one of the most powerful super crunching […]

Feedback

Saw another article on Freakonomics called the Downside of Feedback that brings up an important question: feedback is important to engage an audience but at what point does the author need to stop listening and do his job as the one creating the story? All this talk about crowd-sourcing and being social and transparent to create buzz for […]