Mindfully Selected News

My consumption of news has decreased over the last few years and I think I’m becoming less informed. I think its my lack of interest in breaking news along with the new’s declining credibility. Publishers are incentivized to push the extreme, breaking news because it’s how they get more clicks, and that means more revenue. […]

The Bleak Reality Of Social Media Marketing

There once was a time when social media was the solution to all of advertising’s woes. Social media was to replace antiquated interruptive advertising techniques by allowing customers to have “relationships” with brands. Brands could “join the conversation” and let customers “tell their story” too. All of this “engagement” would be called “earned media’ instead […]

Corporate Blogs Suck, Do This Instead

The common advice is that you should include a blog to your ecommerce or business website. So attached to your site is a blog.yoursite.com or yoursite.com/blog. The reasons behind this are sound: Build traffic through search engine optimization Increase credibility Enhance customer interaction But there is a common problem with corporate blogs: they lack credibility. […]

You Bid On Keywords Not Search Queries

I think the distinction between queries and keywords is important. A keyword is the flat, literal, lowest-common-denominator word that you want as much commercial intent in it as possible. A search query is the actual phrase that the user puts in the search box. More often than not search queries are absurd. The keywords you […]

What SEO Is vs What SEO Is Sold As

Generally, SEO is simple, but not easy. The majority of it is common sense stuff. You can learn the lion’s share of SEO tactics directly from Google here. But, SEO is not necessarily common sense to the average non-tech savvy business owner and unfortunately SEO is often sold as something only experts with very technical […]

Diluting Facebook Newsfeed

I measure the value of any website by the quality of information that I get from it (Snapchat is by definition made up of trivial content, stuff not worth keeping around, therefor I have no interest in the medium). Facebook has also dwindled in value for me. I think there are three main trends for […]