Omni Channel Check List

What it is that defines a retailer as an “omni-channel” retailer is a little difficult to pin down, something about web, mobile, and brick-and-mortar “integrating” into a  “seamless” customer experience. The fuzziness of the definition is what causes “omni-channel” to be such a buzzword that executive leaders, gurus and CEOs like to throw around with […]

The Key To Omni-Channel Retailing

All retailers are talking about is “omni-channel” retailing – where the “web, mobile, and brick-and-mortar integrate into a truly seamless customer experience”.  Customers expect the experience to be the same and accommodating on al touch points – the site, their phone and the store. When right, customers are more satisfied (and hopefully more inclined to […]

Amazon Is Quickly Becoming The Comparison Shopping Engine Leader

Amazon is huge and only getting bigger. As Amazon continues to grow it also is becoming the largest shopping engine online for advertisers. As Google remains the search engine for all information and sometimes shopping, Amazon is exclusively for shopping. It’s no surprise that advertising on Amazon is very efficient. Amazon Product Ads allow advertisers […]

Keyword Match Type Parity

Using broad match as your keyword discovery tool will help you expand the keywords in your account and once you have found good performing keywords its smart to add them as phrase and exact match too. With the same keyword on broad, phrase and exact match, results can be segmented based on match type and […]