This is one of the first things I look at when I analyze any website. Under Content in the left column click on Top Landing Pages. These are the most frequently landed on pages that your visitors see when they first come to your website. These are your “head” pages, which means that small improvements to […]
Consultants Are Overrated, You Need An Analyst
I think this screen shot from insights for search tells the story all by itself. The age of hiring a “consultant” are coming to an end. Why would you hire someone with all this so-called experience when your own business, with it’s specific problems and issues, has all the data it needs to figure out […]
Web Analytics Planning Dashboard In Excel
Sometimes while looking at all your web analytics data it’s difficult to figure out where to focus. This dashboard allows you to take a very maco look at where your site is at, define where you want to be in terms of revenue and then set some high up goals. This dashboard uses the following […]
Metrics Determine Methods
Choose wisely the metrics that you use to define success. Pick a bad metric to measure and you’ll adopt poor methods. For example, if high average time on site or page views/visitor is the metric you choose for gauging the success of your site you may end up with a bunch of visitors who are […]
Why Doesen’t Hulu Show Ratings?
There are reports on how many videos Hulu streams but how come they don’t tell us how many views individual shows are getting? Usually TV shows are quick to point out which ones are getting the highest ratings on TVs even though the way ratings are derived is anything but exact: Nielsen is making an […]
Super Crunchers
I finished reading the book Super Crunchers by Ian Ayres. I thought it was good. I liked his explanation of randomized a/b or multi variant testing done online and off. He explains that randomly dividing prospects into two groups and seeing which approach has the highest rate is one of the most powerful super crunching […]
Data Driven Internet Marketing: Measuring Equals Success
You cannot manage what you cannot measure…And what gets measured gets done.†Bill Hewlett, co-founder of Hewlett Packard This quote entails the essence of data driven Internet marketing. Do you know where your customers come from, how much the average customer spends or how often your customers come back? Powerful decisions can be made from […]
How Web Analytics Will Help Your Website Grow
An excerpt from Web Analytics:An Hour A Day by Avinash Kaushik: Imagine walking into and out of a supermarket. If you did not purchase anything, the supermarket managers probably didn’t even know you were there. If you purchased something, the supermarket knows something was sold but that’s about it. Visiting a website is a radically […]
Page Views, Hits & Visitors in Measuring Traffic
It’s easy to be overwhelmed by the data the Google Analytics provides. Here’s a look at three units to measure – hits, pages views and visitors. A “hit” DOES NOT actually refer to the number of times a user visits and/or clicks on a Web page. A “hit” refers to the user request for a […]
Keywords Determine a Customer’s Stage in the Buying Process
The key to a successful PPC campaign is determining the keywords/phrases that your target audience will search for to find you. The first step is creating a “keyword universe” Think about what words your customers use when referring to your product/service. Use a keyword tool to get a list using those initial keyword ideas. Google’s […]
- « Previous
- 1
- 2
- 3
- 4