Web Analytics Framework Example

Inspired by Avinash’s last post onĀ ensuring a clear line of site with web metrics, I took a stab at creating a web analytics framework for a medium sized eCommerce site. This theoretical site is using the following marketing channels: paid search (brand and non-brand keywords), comparison shopping engines, affiliates, email, display advertising and social media […]

Business Websites Will Change

I think pre-internet, most people trusted big companies more than little ones because they were bigger. If you have never heard of a company then how can you trust it? Now that any company is findable online the tables have turned. Big companies that have static brochure websites, where they have their corporate jargon and […]

Super Crunchers

I finished reading the book Super Crunchers by Ian Ayres. I thought it was good. I liked his explanation of randomized a/b or multi variant testing done online and off. He explains that randomly dividing prospects into two groups and seeing which approach has the highest rate is one of the most powerful super crunching […]

Publicness and Transparency

I read Jeff Jarvis’s article in Businessweek about openess and the internet. Comcast has learned that there is a public discussion about its service happening independently and that is why it assigned staff to monitor and respond to Twitterers’ complaints. Every company alive is hiring search engine optimization experts to help them manage their public […]