The Big Idea Is Dead

The “Big Idea” in marketing made sense years ago when the internet wasn’t here. It was wise advice when it came to writing a newspaper ad for example. If an ad said, “we have the best location, best service, best prices and best products,” chances are the ad isn’t going to be effective because the […]

Feedback

Saw another article on Freakonomics called the Downside of Feedback that brings up an important question: feedback is important to engage an audience but at what point does the author need to stop listening and do his job as the one creating the story? All this talk about crowd-sourcing and being social and transparent to create buzz for […]

Earning Media Instead of Buying Media

Whatever your business is you need to figure out a way to create content around it. No matter what the product is there has to be at least a million things around that product that people could be interested in. Blogs, flickr, twitter, and other social media serve as a medium for publishing this content […]

Little Guy Marketing

I like Seth Godin’s post on making commercials for the web where he says: The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular […]