SEO Revenue Estimation Tool

I built a tool in excel that can help estimate the revenue generated from a having a certain ranking in Google’s organic search results. This is the formula: Local Monthly Search Volume X Click Through Rate of your site’s position X conversion rate X average order value = Estimated sales from SEO rank. The click […]

SEO Dashboard In Excel

I made a dashboard for tracking SEO in excel. The link to download it is at the bottom if you’re interested in playing around with it. I tried to make something that not only shows what the current state is at-a-glance, but also allows for discovering insights for diving deeper. There’s also a little section […]

How To Quantify Success in SEO

SEO is a means to an end, not the end itself. You want your site to rank higher so you get get more traffic, but what use is more traffic if it’s unqualified traffic? Traffic that just bounces and whose intent doesn’t match your website’s purpose? I believe that the biggest mistake in SEO is […]

Local Business SEO in Denver

With millions of blogs and websites, what can your business do to stand out? In my opinion the best strategy for local businesses in Denver to succeed in search engine rankings is to provide hyper local content. First, some stats: According to SBI + M: 54% of Americans have substituted the Internet and local search […]

Integrating Online and Offline Marketing

A new report from iProspect, conducted by JupiterResearch,  says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels and 24% of companies do not participate in offline marketing at all. The study finds that just over half of search engine marketers (55%) intentionally integrate their efforts with at least […]