The Bleak Reality Of Social Media Marketing

There once was a time when social media was the solution to all of advertising’s woes. Social media was to replace antiquated interruptive advertising techniques by allowing customers to have “relationships” with brands. Brands could “join the conversation” and let customers “tell their story” too. All of this “engagement” would be called “earned media’ instead […]

Not All Impressions Are Created Equal

The bigger the reach the smaller the individual impact. The higher the frequency the more is wasted. The more people the message is designed for the more generic and uninteresting the message needs to be (the compromises necessary to make something appeal to everyone mean that it will almost certainly not appeal perfectly to anyone). […]

SMM is About Creating a Cause to Die For

I finished reading Here Comes Everybody by Clay Shirky and dug what he had to say about groups being able to form through social networks because of the new tools made available from the Internet. 3 stories: #1 The bank HSBC recruited students by promising checking accounts that carried no penalty for overdrafts. Then, HSBC […]