Zach’s Best/Worst Of 2009

Best Purchase: M-Audio Firewire Solo Runner up: Two tennis rackets and 20 tennis balls at the thrift store for $12 Best Moment: Hearing Jane laugh for the first time Biggest Achievement: Getting hired at Crocs Scariest Moment: Getting caught in a thunder storm while jogging, thought I was going to get struck by lightning. Most […]

How To SEO A Contact Us Page

A lot of businesses don’t take advantage of their Contact Us page. Most Search Engine Optimization comes down to keywords in the meta title and content on the page and the typical business’s Contact Us page meta title says “Contact,” and the only content on the page is an email form, phone number and physical […]

The SEO is Overrated Debate

I read this article thats ruffled some feathers lately about how SEO is not a legitimate form of marketing and I think what the article says is mostly right. Yet there are a few things about SEO in my opinion that make it worthwhile. In the article it says, Look under the hood of any […]

Earning Attention In Marketing

I think there is a lot to be said about having a marketing strategy to create content/earn attention as opposed to buying media/buying attention. I’ve gotten used to most advertisements beingĀ  avoidable if I don’t want to pay attention to them, so when there are ads that I can’t avoid, like video pre-rolls or in […]