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delivering on-demand, location-based coupons to smartphone users for savings at the point of sale. Coupious works by using your phone’s GPS to provide location-based coupons relevant to your immediate whereabouts. Essentially, all you need to do is launch the application to find deals within walking distance or up to 50 miles away.
There are so many cool implications with mobile internet. I had an idea once to make a site that shows where all the best skate spots were so if you were in the city you could look at your handset and see the closest spots to where you were. And then I found out that subpublic.com beat me to my great idea. Although the problem with the idea is creating incentives enough to get kids to upload skate spots. Do a search on Denver and there are no spots uploaded.
Content is becoming a cost burden, what you have to have to get the links, but in and of itself, content can’t draw value without an audience, without links…links are presents that can be given or earned but not bought. But the AP is still operating in the content economy, which values control instead. That age has passed.
I like Jarvis’s explaining of the link economy:
This changes the dynamic of editorial decisions. Instead of saying, “we should have that” (and replicating what is already out there) you say, “what do we do best?” That is, “what is our unique value?” It means that when you sit down to see a story that others have worked on, you should ask, “can we do it better?” If not, then link. And devote your time to what you can do better.
As people adhere to the new rules of the link economy the best stuff is credited and the reader’s ability to get the information they want is improved:
This leads to a new Golden Rule of Links in journalism — link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.
The hard part, Godin explains, is that you don’t know who they are. You don’t know which 1 percent of your customers and prospects are the ones who want to post about their experience.
And, 61% of respondents to a recent survey said they check review sites, blogs and other customer feedback forums before buying a new product or service.
Word of mouth spreads further and faster today than ever before. Take advantage of it.
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang. But the strategy still takes forever. The strategy is the hard part, not the tactics.
I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.
It’s more like 35 semi-fell swoops that do the trick. And deep down, we realize that. But, now that we’ve said it out loud, now that you acknowledge that you’re going to need 35 web visits or permission-based emails or 35 different conference appearances or 35 blog posts or whatever, drip, drip, drip… if you know that you need 35, not one, how would write/appear/act differently?
Publishing your ideas… in books, or on a blog, or in little twits on Twitter… and doing it with patience, over time, is the best way I can think of to lay a foundation for whatever it is you hope to do next.
So get started and make incremental steps toward the goal even if they seem inconsequential at the time.