Two Sides To Using Web Analtyics

Marketing Optimization relates to measuring success by marketing channel – paid search, display, retargeting, affiliate, email, social and then using that information to alter the marketing investment and the marketing tactics. When you see a low conversion rate for certain marketing channels you might decide to decrease your spending in those areas or change the […]

Every Site Section Has A Purpose

There are certain actions that need to happen before a visitor can purchase—visit a product detail page, add to cart, checkout, make it through checkout and then purchase. To decide on how to optimize an ecommerce website, it’s helpful to narrow down the options of what to work on first by focusing on these required […]

The Website Research Quadrant

Learning from your customers to improve your website can be gathered in multiple ways. Each of the four quadrants in the diagram below provides different kinds of information, each important in it’s own way. In the Attitudinal half, you receive information about what people say they would do or what they say they want. A […]