The Website Research Quadrant

Learning from your customers to improve your website can be gathered in multiple ways. Each of the four quadrants in the diagram below provides different kinds of information, each important in it’s own way. In the Attitudinal half, you receive information about what people say they would do or what they say they want. A […]

Stop Telling Stories With Data

There are so many variables when it comes to ecommerce that I’m convinced that the idea of knowing why visitors do what they do is not really possible. All you can know is the results, not the why. But not knowing why doesn’t sit well with our human brains. We yearn for patterns, explanations and […]