1. The assumption that what gets clicked is high quality. Facebook’s algorithm EdgeRank filters what will be at the top of my newsfeed based on multiple factors. One of them is what my friends are clicking, Liking or commenting on the most. Just because my friends read something doesn’t mean it’s good. It could be that the piece of content has been refined and tested to the point of becoming irresistible click bait. It’s just like how I continue to eat Oreos until the package is empty while wishing for something more nutritious to save me from my own compulsions.
2. What gets shared is for the value of the author, not the reader. Most of Facebook is made up of image crafting – where the author’s sole motivation is to affect the way people think of them. This content is insufferable because it holds no value for me, the reader. Friends who publicize their consumption of content that they think reflects well on them isn’t content I want to consume.
3. Content from pages you “Like” won’t show up in your feed if the page admins don’t pay to boost it. So even if I want to use Facebook as a way to deliberately stay updated by specific brands or business I like, it won’t let me. EdgeRank has tweaked posts from pages to have decreased organic reach in an obvious move to make more money.
I’ve been a hardcore RSS fan for years because it keeps me from being at the mercy of a blended, algorithmic deluge of incoming news. I like to pick what I’ll see and when, and not rely on luck and the self interested filtering of a social network.