I use Google Analytics for analyzing the traffic to this site. I thought you might be interested in how I use my site’s data to analyze and make improvements. So I am going to go over the custom segments, goals and strategies that I use for By Data Be Driven t0 figure out what you are doing.

I am applying custom segmentation on you in multiple ways to measure how you and your behaviors relate/differ to overall site traffic as a whole. Some of my custom segments include:

Segmenting by brand keywords. By Data Be Driven (what I consider my brand), is segmented against other keywords people use to find this site. Are brand keyword users better visitors than other visitors? Under Traffic Sources > Keywords, I can compare at the amount of traffic coming from my brand words to all other keywords. I can also segment these visitors against all other visitors when it comes to bounce rate, page views/visit and any other metric.

I have multiple goals set up to measure events that I think are important including:

Visits over two pages: I figure since most people will only look at one page, which is typical for a blog, those people who look at more than two have shown extra interest and I want to be able to see where those kinds of visitors come from so that I can have more insight on how to capture more of those kinds of engaged visitors.

Anyone who visits my affiliate store: I’ll be able to tell how many click-throughs I’m getting through my affiliate accounts but I think measuring how many people go to the store in the first place and then click through is an interesting metric. It gives me a funnel for store visits to clicks to sales.

Anyone who sends me an email through my contact page: You want to contact me?  Of course I’m going to record that as a goal. I have a thank you page where I record a goal every time I get an email sent to me through my contact page.

Any who subscribes to my RSS: I think someone subscribing to my posts is a big achievement. I want to know where/how often/why is recorded as a goal and anyone who leaves a comment is also a goal.

Comments: If you leave a comment, I record it as a goal met.

Now I just need more traffic.