According to the product adoption curve, the majority of people will wait for the feedback from the innovators and early adopters before deciding itâ€™s worth their time. Money can carry it faster to the early and late majority, but it takes a lot of it. If the product is relevant for long enough, and youâ€™re patient long enough, the product can carry itself into the consciousness of the majority.
Itâ€™s tempting to blurt out everything you have to say all at once. For the customer, participating in buzz is fun. Being the one to recommend something to others builds trust – both with their friends and the creator. What your audience wants from you is not just your product, but the ability to be the one to share it with others.