According to the product adoption curve, the majority of people will wait for the feedback from the innovators and early adopters before deciding it’s worth their time. Money can carry it faster to the early and late majority, but it takes a lot of it. If the product is relevant for long enough, and you’re patient long enough, the product can carry itself into the consciousness of the majority.
It’s tempting to blurt out everything you have to say all at once. For the customer, participating in buzz is fun. Being the one to recommend something to others builds trust – both with their friends and the creator. What your audience wants from you is not just your product, but the ability to be the one to share it with others.