In online marketing, 1% makes all the difference

March 6th, 2009

In Seth Godin’s book, Meatball Sundae, he describes how in just about every community, only 1 percent of the people are the givers. In Wikipedia, for example, 1 percent of the users create and edit articles. 1 percent of readers contribute comments on blogs. 1 percent of readers Digg articles.

The hard part, Godin explains, is that you don’t know who they are. You don’t know which 1 percent of your customers and prospects are the ones who want to post about their experience.

And, 61% of respondents to a recent survey said they check review sites, blogs and other customer feedback forums before buying a new product or service.

Word of mouth spreads further and faster today than ever before. Take advantage of it.

Entry Filed under: Uncategorized

Leave a Comment


Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed

Hi, my name is Zach Olsen, internet marketing professional, web entrepreneur & proud dad. Read more...

Get New Posts Via Email

Enter your email address:

Digital Marketing Top Posts

Web Analytics Top Posts

Display/Remarketing Top Posts

Paid Search Top Posts

SEO Top Posts