The hard part, Godin explains, is that you don’t know who they are. You don’t know which 1 percent of your customers and prospects are the ones who want to post about their experience.
And, 61% of respondents toÂ a recent survey said they check review sites, blogs and other customer feedback forums before buying a new product or service.
Word of mouth spreads further and faster today than ever before. Take advantage of it.