A few thoughts on this:
- As the internet becomes more ingrained in our daily routines we all browse more. A visit to an ecommerce site is no longer a signal of high purchase intent like it used to be.
- Retargeting is more important. Visitors are taking more time comparing prices and sites. While they’re weighing their options it’s worth it to remind them of your offering with display ads.
- Do you offer discounts so often that visitors waiting for your products to go on sale?