Social Media Flow Chart: Blog vs. Facebook vs. Twitter

This flowchart is from my Social Media Strategy eBook. Getting your blog, Facebook and Twitter to work together is a challenge. I think deciding where an idea should go (and just as important, where it shouldn’t go) can be difficult. That’s why I put together this flow chart for deciding on whether your your idea should be blogged, Facebooked or Tweeted. You’ll notice the arrows going from the blog to Facebook to twitter; these mean that what gets posted on your blog can be posted on Facebook which in turn can also be tweeted. Doing the reverse is a bad idea (ever been annoyed by a ton of someone’s tweets in your Facebook news feed?). I’d love to hear your feedback if you have any…

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11 Comments »

  1. Charlene Said,

    March 9, 2010 @ 9:23 am

    I was searching for a social media flowchart to use in my upcoming presentation to small business owners and your post appeared. Good job – clearly shows what tool to use based on what knowledge you have to offer. Mind if I use it (with credit of course) as part of my handouts in upcoming weeks?

  2. Zach Said,

    March 9, 2010 @ 10:06 am

    Please, by all means use it as much as you like. Thanks!

  3. Jeremy Said,

    May 5, 2010 @ 6:54 am

    Zach, I’d also like to re-purpose this idea with credit if possible. I’m working on an article in which this would be a good way to support my point. I’d be recreating it with a different look, but crediting your idea. Would that work?

  4. Zach Said,

    May 5, 2010 @ 6:29 pm

    Yeah, go ahead, Thanks!

  5. Tyler Said,

    July 13, 2010 @ 8:43 am

    Zach, I am jumping on the bandwagon and would like to use your flowchart for a presentation and training as well. Are you ok with that?

  6. Zach Said,

    July 13, 2010 @ 9:58 am

    For sure!

  7. Dani Said,

    August 29, 2010 @ 10:12 am

    Love this chart Zach! You are a whiz. Also would love to use for a presentation with credit to you of course.
    Let me know if that’s cool.
    Blue Skies!
    D

  8. Zach Said,

    August 29, 2010 @ 2:35 pm

    Of Course!

  9. Mike Ewing Said,

    August 31, 2010 @ 9:05 am

    Zach,

    What I love about this chart is it really plays to the strengths of each of the three mediums. It’s also a great way to think about how to break apart content and put different elements up on each social network. Great job!

  10. Scott Said,

    October 4, 2010 @ 4:57 pm

    Great Chart !!!!!!!!!!!!!!

  11. Beth Said,

    July 14, 2011 @ 6:33 pm

    Very useful kickstart to aid a model I’m trying to create. Mine needs to incorporate an online shop (core competency), pinterest (possibly but not necessarily core competency, in a very shareable visual medium), tumblr (linear, linky, photo/textual, easier than blogging?) and rapid creation of interesting original photos with some post-processing. Thanks for the useful framework and the nudge I needed to get on with it. XoxoX

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