The Former Audience Are Now Particiapants

Great talk at TED by Clay Shirky:

In a world where media is global, social, ubiquitous and cheap – in a world where the former audience are increasingly full participants – in that world, media is less and less about crafting a single message to be consumed by individuals, and is more often a way of creating an environment for convening and supporting groups.

What an exciting world we live in. The ability to create movements, be heard, and make things happen has never been easier. Now it’s about asking the question, what do you want to create?

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