Hereâ€™s the analogy:
â€œThe larger the island of knowledge grows, the longer the shoreline â€” where knowledge meets ignorance â€” extends. The more we know, the more we can ask. Questions donâ€™t give way to answers so much as the two proliferate together. Answers breed questions. Curiosity isnâ€™t merely a static disposition but rather a passion of the mind that is ceaselessly earned and nurtured.
Mapping the coast of the island of knowledge, to continue the metaphor, requires a grasp of the psychology of ambiguity. The ever-expanding shoreline, where questions are born of answers, is terrain characterized by vague and conflicting information. The resulting state of uncertainty, psychologists have shown, intensifies our emotions: not only exhilaration and surprise, but also confusion and frustration.â€
Exhilaration and surprise on one side, confusion and frustration on the other – as any web analyst would attest – sums up web analytics perfectly.