Hopefully I’m the Zach Olsen you were looking for.
I live in Boulder Colorado with my wife Natalie and my two daughters Jane and Olive. I work for Finish Line as Ecommerce Marketing Manager. I dig the outdoors, music and film.
I am Google AdWords certified in search engine marketing and do freelance work from time to time. If you need some help with Pay-Per-Click advertising or Search Engine Optimization, contact me.
I started a little T Shirt business called Minimalist Tees. Buy yourself a set here.
Here are a couple eBooks I’ve written (pdf):
| The Purpose Is The Product | A Social Media Strategy |
 |  |
Here is my 15 minutes of fame list
You’ve researched the keywords you want to optimize your site for and now you need to decide which keywords will go towards which pages of your site. You should optimize a single page for only one main keyword. I think it’s easiest to organize keywords into three categories: Brand, Category and Product. See the breakout [...]
Everyone agrees that content network ads should be separate from search ads in your AdWords account for good reason: the data of one network have no bearing on the data of the other network. Search is about an active consumer looking for information. Content is about advertising products next to content where the subject is [...]
There are up to three expenses when doing any kind of advertising campaign. 1. The cost of the creative. Paying the photographer or graphic designer to create the ad or paying the video production company to film and edit your commercial. 2. The cost of the media. Once the ad is made you have to [...]
