Hopefully I’m the Zach Olsen you were looking for.
I live in Boulder Colorado with my wife Natalie and my 2 year old daughter Jane. I work for Crocs as Search Engine Marketing Manager. I dig the outdoors, music and film.
I am Google AdWords certified in search engine marketing and do freelance work from time to time. If you need some help with Pay-Per-Click advertising or Search Engine Optimization, contact me.
I started a little T Shirt business called Minimalist Tees. Buy yourself a set here.
Here are a couple eBooks I’ve written (pdf):
| The Purpose Is The Product | A Social Media Strategy |
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Here is my 15 minutes of fame list
Remarketing is typically a strategy where recent site abadoners are targeted during a short window of time while the purchase is still top of mind. Since AdWords allows you to maintain a cookie for 540 days, its worth considering the idea of targeting past site visitors beyond the 10 to 14 day window.
Traditional display ads [...]
Every message has an intended audience and advertising only works when the ones who see the ad are the one who were intended to. Most advertising is very irrelevant and that’s why people hate it, because it has nothing to do with them. Nobody complains about seeing relevant ads because they are helpful and add [...]
When a potential client wants to see an SEO site audit I think there are two main things they are looking for: 1. your level of competency 2. free analysis
So I designed this SEO site audit to try to fill those two needs. Give them what they are looking for but not too much to [...]
