Hopefully I’m the Zach Olsen you were looking for.
I live in Boulder Colorado with my wife Natalie and my two daughters Jane and Olive. I work for Finish Line as Ecommerce Marketing Manager. I dig the outdoors, music and film.
I am Google AdWords certified in search engine marketing and do freelance work from time to time. If you need some help with Pay-Per-Click advertising or Search Engine Optimization, contact me.
I started a little T Shirt business called Minimalist Tees. Buy yourself a set here.
Here are a couple eBooks I’ve written (pdf):
| The Purpose Is The Product |
A Social Media Strategy |
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Here is my 15 minutes of fame list
Product Listing Ads are currently one of the least transparent, (no avg. position, no impression share, no keywords) yet highest converting products in AdWords. By holiday 2013 I think PLAs will be one of the highest cost sections of any ecommerce paid search account. After you have set up your Product Listing Ads campaign(s) and [...]
Amazon, Ebay, Sears, WalMart and Newegg are a few examples of the stores that offer marketplaces for third parties to sell their products alongside the company’s own inventory (won’t be long until Facebook and Apple are there too). These marketplaces are making huge strides to weeding out competition and consolidating the ecommerce landscape by providing [...]
The barriers to entry to publishing a book, or distributing music or any other creative endeavor used to be so high that artists had to spend much of their time trying to get in front of those decision makers. Now the internet has placed all the tools of distribution and marketing into the hands of [...]
