With millions of blogs and websites, what can your business do to stand out? In my opinion the best strategy for local businesses in Denver to succeed in search engine rankings is to provide hyper local content. First, some stats: According to SBI + M: 54% of Americans have substituted the Internet and local search […]
SMM Helps Businesses When No One Cares
In it’s most basic terms, marketing is the act of trying to get people to care about your business. Get them to care enough and they just might buy. The problem is finding enough people to care when no one cares. Clay Shirky in Here Comes Everybody: Having a handful of people highly motivated and […]
The Effect of Online Communities and Business Success
The ability of increasing a customer’s connectivity to your business before and after they buy is a huge advantage of online marketing. In his book, The Tipping Point, Malcolm Gladwell explains the importance of a community in facilitating that connectivity: If you want to create a change in people’s belief and behavior, a change that would persist and […]
Data Driven Internet Marketing: Measuring Equals Success
You cannot manage what you cannot measure…And what gets measured gets done.†Bill Hewlett, co-founder of Hewlett Packard This quote entails the essence of data driven Internet marketing. Do you know where your customers come from, how much the average customer spends or how often your customers come back? Powerful decisions can be made from […]
Internet Marketing vs. CPM
Internet marketing allows you to get your business in front of the people most likely to buy. Weather its through improving SEO when people search for your service or product or PPC though Google’s content network, it works better than the traditional CPM strategy. The vehicle with the lowest CPM, cost per thousand, is thought […]
How To Work With the New Online Gatekeepers
Thanks to the internet, the barriers to entry have fallen. We are in a publish first and then sort-out-the-good-stuff-later environment. The gate keepers, who once had control of limited shelf space and limited TV stations, used that scarcity to their advantage by having a say in what made it through to the masses. Now bloggers […]
In online marketing, 1% makes all the difference
In Seth Godin’s book, Meatball Sundae, he describes how in just about every community, only 1 percent of the people are the givers. In Wikipedia, for example, 1 percent of the users create and edit articles. 1 percent of readers contribute comments on blogs. 1 percent of readers Digg articles. The hard part, Godin explains, […]
The Slight Edge in Online Marketing
I finished the book The Slight Edge by Jeff Olson the other day. Applying it to marketing online is easy: new media and new tools online are really easy to use like setting up a Facebook page or starting a blog. And every action that is easy to do, is also easy not to do. Why […]
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