You Can Do Better Than Brand Marketing

Often online marketing budgets fall into two camps: direct response and branding. The purpose of direct response is pretty obvious – to make money at a return that is aligned with the business’s goals. The other camp – branding – I’m kind of convinced is always a waste of money (at least the conventional idea […]

Triple Threat To Retailers

I haven’t been in a shopping mall for over a year (except for last November when my wife was overdue and we walked in circles inside the mall in hopes that it would induce labor (it didn’t work, she was two weeks late)). So, I’m not big on shopping but I have to believe that […]

Why Do Advertisers Spend So Much On Print?

The chart below shows the over-investment in print and the under-investment in mobile and web compared to the relative time consumers spend with those mediums. Flurry points out a few reasons why mobile is so under-invested in, including the fact that agencies and brands have yet to adjust to the unprecedented speed of adoption of […]