There once was a time when social media was the solution to all of advertising’s woes. Social media was to replace antiquated interruptive advertising techniques by allowing customers to have “relationships†with brands. Brands could “join the conversation†and let customers “tell their story†too. All of this “engagement†would be called “earned media’ instead […]
It’s Either Social Media Or Nothing
The barriers to entry to publishing a book, or distributing music or any other creative endeavor used to be so high that artists had to spend much of their time trying to get in front of those decision makers. Â Now the internet has placed all the tools of distribution and marketing into the hands of […]
Not All Impressions Are Created Equal
The bigger the reach the smaller the individual impact. The higher the frequency the more is wasted. The more people the message is designed for the more generic and uninteresting the message needs to be (the compromises necessary to make something appeal to everyone mean that it will almost certainly not appeal perfectly to anyone). […]
The Most Important Metric In Facebook Insights
..is daily likes and comments, or post feedback, which are the daily number of likes and comments made on news feed stories posted by your page. The reason I think this is the most important metric is because getting more fans on Facebook is just a means to an end. On Facebook, the magic happens […]
Links From Twitter = Better Traffic
Saw this on TechCrunch this week: Twitter [and Facebook] “will surpass Google [as a source of traffic] for many websites in the next year.†And just as nearly every site on the Web has become addicted to Google juice, they will increasingly try to find ways to get more links from Twitter. Because Twitter equals […]
Social Media Marketing comes down to 2 things
I finished reading the book World Wide Rave by David Meerman Scott. I thought it was OK. I’ll explain the problem with these kinds of books at the end. While I was reading it I came to the conclusion that success at social media marketing and having your business idea spread virally comes down to […]
Twitter Hype
I’m kind of tierd of being bombarded by Twitter news. Everywhere I look another article on some new Twitter tool or How To article. From Mashable: Tweet
SMM Helps Businesses When No One Cares
In it’s most basic terms, marketing is the act of trying to get people to care about your business. Get them to care enough and they just might buy. The problem is finding enough people to care when no one cares. Clay Shirky in Here Comes Everybody: Having a handful of people highly motivated and […]
SMM is About Creating a Cause to Die For
I finished reading Here Comes Everybody by Clay Shirky and dug what he had to say about groups being able to form through social networks because of the new tools made available from the Internet. 3 stories: #1 The bank HSBC recruited students by promising checking accounts that carried no penalty for overdrafts. Then, HSBC […]