Are you about to fire off that blog post/tweet/status update? Put your idea through this flowchart and see if it is share-worthy before pushing the publish button. Most campaigns live and die according to their propensity to be shared, how does yours stack up? Tweet
The Most Important Metric In Facebook Insights
..is daily likes and comments, or post feedback, which are the daily number of likes and comments made on news feed stories posted by your page. The reason I think this is the most important metric is because getting more fans on Facebook is just a means to an end. On Facebook, the magic happens […]
Facebook Marketing Dashboard Download
Facebook has some pretty cool metrics for Pages that you can access from the insights tool. This can be navigated to by clicking Ads & Pages on the homepage’s left sidebar, then Pages on the Ads Manager left sidebar. From there, click on insights and you can export data about traffic, Likes, and interactions from […]
How Brands Can Start The Conversation In Social Media
“Join the conversation” is a big buzzword these days for telling brands they need to start using social media. The idea is that there are already a lot of people out there talking about you so you’d better start being a part of what they are saying so you can overcome concerns or right wrongs […]
Social Media Flow Chart: Blog vs. Facebook vs. Twitter
This flowchart is from my Social Media Strategy eBook. Getting your blog, Facebook and Twitter to work together is a challenge. I think deciding where an idea should go (and just as important, where it shouldn’t go) can be difficult. That’s why I put together this flow chart for deciding on whether your your idea […]
Links From Twitter = Better Traffic
Saw this on TechCrunch this week: Twitter [and Facebook] “will surpass Google [as a source of traffic] for many websites in the next year.†And just as nearly every site on the Web has become addicted to Google juice, they will increasingly try to find ways to get more links from Twitter. Because Twitter equals […]
Twitter Hype
I’m kind of tierd of being bombarded by Twitter news. Everywhere I look another article on some new Twitter tool or How To article. From Mashable: Tweet