I think the debate is summed up well with the following analogy. Just replace â€˜oil changeâ€™ with â€˜SEOâ€™ and â€˜your carâ€™ with â€˜your websiteâ€™:
I pay to have the oil changed on my car. Of course, I could do it myself. It would be cheaper, I should know my own car and working on it would give me the best results since itâ€™s my car. But I choose not to, and so do many other people – 7 billion dollars a year worth. Am I and all these people stupid? Donâ€™t we not know we could do it ourselves? Is the oil change industry a huge con?
Of course not.
People choose to not change their own oil for many valid reasons:
They donâ€™t have the technical (albeit simple) know-how and have no desire to learn it
Itâ€™s time consuming
Is it possible that the workers in an oil change shop take advantage of their customers by selling them things they donâ€™t need? You bet they do. It happens every day. That doesnâ€™t make it right, but unfortunately thatâ€™s what happens when there is an imbalance of information.