The best marketing tactics I know of are 1. earning attention instead of buying it and 2. making stuff for your fans rather than finding fans for your stuff. Those tactics work even better when built on top of a movement. When the attention being earned is from people who identify themselves as part of that […]
What I Would Do If I Was In A Band And Wanted To Make Money
I love music. I was in a short lived band once and still have: being in a touring band at the top of my do-before-I-die lists. I saw this info graphic that shows how little musicians earn online and then I read this article about how last week had the fewest number of albums sold […]
Job Recruiting Online Using Internet Marketing Tools
There are two types of job seekers: active and passive. An active job seeker is someone who is unemployed and is actively searching for a job, posting their resume on internet job boards, responding to available positions on Craigslist and networking with friends to find a job. A passive job seeker is currently employed. They […]
Rocket Ship Marketing
I think the correct way to do marketing, or the way the current landscape demands, can be explained using a metaphor having to do with comparing advertising to a rocket ship: Whats Wrong With Big Rocket Ships (AKA Traditional Advertising): 1. Traditional rocket ships are big, complex and are explicitly designed to be controlled. These […]
The Big Idea Is Dead
The “Big Idea” in marketing made sense years ago when the internet wasn’t here. It was wise advice when it came to writing a newspaper ad for example. If an ad said, “we have the best location, best service, best prices and best products,” chances are the ad isn’t going to be effective because the […]
Earning Attention In Marketing
I think there is a lot to be said about having a marketing strategy to create content/earn attention as opposed to buying media/buying attention. I’ve gotten used to most advertisements being avoidable if I don’t want to pay attention to them, so when there are ads that I can’t avoid, like video pre-rolls or in […]
Improving Grocery Stores With Data
The app Shopsavvy for the Android and Redlaser for the iPhone are pretty sweet. With the iPhone 3GS you can use its video camera to capture a barcode, then the app shows you price comparisons for that product online as well as comparing the price to other stores near you. This makes me think of […]
Feedback
Saw another article on Freakonomics called the Downside of Feedback that brings up an important question: feedback is important to engage an audience but at what point does the author need to stop listening and do his job as the one creating the story? All this talk about crowd-sourcing and being social and transparent to create buzz for […]
Newspapers Are Mistaken
I think it’s kind of funny how newspaper people see Google as a business model that is dependent on content taken from others including newspapers. Google doesn’t take content, its sends an audience to them. It allows people to find your article, it doesn’t take it away. Another Jeff Jarvis quote: Content is becoming a […]
Earning Media Instead of Buying Media
Whatever your business is you need to figure out a way to create content around it. No matter what the product is there has to be at least a million things around that product that people could be interested in. Blogs, flickr, twitter, and other social media serve as a medium for publishing this content […]