What Is Your Content Curation Strategy?

Content creation is an important marketing strategy for a business and so is content curation. At the Techonomy conference in Lake Tahoe, CA in August 2010 Eric Schmidt said, “Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s something like five exabytes of […]

What Is Your Content Creation Strategy?

Instead of asking, “what is your marketing strategy?”, I think the more important question is, “what is your content creation strategy?” Churning out fresh content is the essence of SEO, fuels your Facebook fans and Twitter followers, adds credibility and trust to your brand, helps customers down the conversion funnel, holds the customer’s attention and […]

Going Deeper With AdWords Remarketing

Here are a few ideas on getting the most out of Google Adword’s remarketing: Remarketing to everyone who visits your site can be wasteful and expensive since there are a lot of visitors who bounced immediately after visiting. No matter how many ads they see they have no interest. You’re better off remarketing to those […]